This article was written by Michael Zakaras and first found on Forbes If you’ve been paying attention, you know that California is in the midst of a severe multi-year drought. Earlier this month, Governor Jerry Brown, standing on a dry Sierra meadow that’s normally buried under many feet of snow this time of year, made an historic announcement requiring mandatory 25% reductions in water use statewide.
But what if the state is missing an enormous opportunity to make a dent in the drought and become more resilient to inevitable future ones?
Enter Andy Lipkis, social entrepreneur and founder of Tree People, the Los Angeles-based NGO that’s transforming the urban landscape in L.A. and pushing for creative, cost-effective solutions to California’s growing water problem.
I caught up with Andy recently and asked him to shed some light on the current drought, explain the potential of rainwater harvesting, and give us all a dose of optimism during these dire drought days...